2017-2018 Academic Catalog

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B.S. in Sport Management and Marketing

Degree Requirements

The program requires the successful completion of 52-54 credit hours.

Core Requirements (23 Credits)

BUS100Introduction to Business: Domestic & Global Dimensions

2

BUS200Principles of Management & Management Skills

4

BUS215Principles of Marketing & Consumer Behavior

4

BUS227Theories of Micro Economics

3

BUS242Accounting I

3

BUS300Business Finance I

3

BUS400Research Methods & Project Management

4

Sport Management and Marketing Core Courses (27 Credits)

BUS110Introduction to Sports Management & Marketing

2

FIT100Introduction to the Fitness Industry

2

BUS225Marketing Communication

4

BUS325Sports Sales and Promotion

4

BUS355Contemporary Topics in Business Administration

2

BUS365Organizational Behavior & Change

4

BUS435Ethics & Law in Sports Management

4

BUS497Internship Sports Management & Marketing-Capstone

4

Suggested Elective (2-4 Credits)

Choose one from the following:

BUS320Human Resource Management

4

BUS350Small Business Planning & Management

2

BUS405Organizational Leadership

4

COMM223Public Speaking & Presentation Skills I

2

FIT300First Aid & Injury Prevention

4

FN671Sports Nutrition for Health & Performance

3

PSY663Sports Psychology

3

Co-curricular/Prerequisite (4 Credits)

MATH119Elementary Statistics

4