2017-2018 Academic Catalog

Main Menu

B.S. in Sport Management and Marketing

Degree Requirements

The program requires the successful completion of 50-52 credit hours.

Core Requirements (23 Credits)

BUS100Introduction to Business: Domestic & Global Dimensions

2

BUS200Principles of Management & Management Skills

4

BUS215Principles of Marketing & Consumer Behavior

4

BUS227Theories of Micro Economics

3

BUS242Accounting I

3

BUS300Business Finance I

3

BUS400Research Methods & Project Management

4

Sport Management and Marketing Core Courses (25 Credits)

BUS110Introduction to Sport Management & Marketing

2

BUS225Marketing Communication

4

BUS325Sport Sales and Promotion

4

BUS327Sport Event Planning & Facilities Management

4

BUS353Sport Marketing

3

BUS435Ethics & Law in Sport Management

4

BUS497Internship Sport Management & Marketing-Capstone

4

Suggested Elective (2-4 Credits)

Choose one from the following:

BUS320Human Resource Management

4

BUS350Small Business Planning & Management

2

BUS365Organizational Behavior & Change

4

BUS405Organizational Leadership

4

COMM223Public Speaking & Presentation Skills I

2